About us
Probably your next
favorite gemstone
Discover all the exquisite gems. There is probably your next favorite stone among them.
Once upon a time...
Discover the history of gemstones in this well-documented guide with many illustrations and testimonials.
Learn about the fascinating journey of gem mining and the challenges faced by gemologists in sourcing rare stones.
The most beautiful gems in the world cannot be seen or touched, they are felt with the heart.
— Unknown
Meet our artisans
Passionate artisans shaping our legacy
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the development of our gemstone sourcing, marketing, and customer experience strategies.
Mich Stark
Chief Commercial Officer
Mich loves taking on challenges. With his multi-year experience as Commercial Director in the gemstone industry, Mich has helped the company to get where it is today. Mich is among the best minds in gemstone marketing.
Aline Turner
Chief Technical Officer
Aline is one of the iconic people in life who can say they love what they do. She mentors 100+ in-house gemologists and looks after the community of thousands of gemstone enthusiasts.
Iris Joe
Chief Financial Officer
Iris, with her international experience, helps us easily understand market trends and improves our sales strategies. She is determined to drive success and delivers her professional acumen to elevate the company to the next level.